Evaluate the strengths and weaknesses of your Business Model
Created by the Virtuology Academy team, based on in-depth research on hundreds of businesses, the Pimento Map methodology is a fast, easy and accurate way to evaluate the chances of success of your business model. It gives the opportunity to entrepreneurs, business angels or venture capital firms to build an objective opinion on a new business idea. It also points out in detail where the model can be improved.
Where to position Pimento Map?
Discover the Pimento Map book
To help you during the elaboration of your Pimento Map online, we propose the Pimento Map book: a useful reading that will help you in the steps to accomplish your Pimento Map, and to understand the methodology and the interpretation of the results. This book aims to help the entrepreneur and all business coaches or investors in their startup analyses. This book is available in eBook format on various online shops, and in paper format on demand.
Why our customers love us
A clear, pragmatic and objective way to handle assessment of business plans? Highly useful training!Maxime Favier, Founder at THEPHOTOACADEMY.com – Pimento Map program participant
Great technique, well explained by Cedric. Pimento Map should be a must for all starting companies.Kris Beterams, Smart Hub Manager Industrial – Pimento Map program participant
“Pimento Map makes you grasp and understand the strengths and weaknesses of your business model, both short and long term. The strong visualization enables quick yet thorough analysis and makes it easy to use for anyone, regardless what stage the business is in.”Karen Boers, Co-founder & Managing Director @ Startups.be – Pimento Map program participant