Evaluate the strengths and weaknesses of your Business Plan


Based on in-depth research on hundreds of businesses, the Pimento Map methodology is a fast, easy and accurate way to evaluate the chances of success of your business model. It gives the opportunity to entrepreneurs, business angels or venture capital firms to build an objective opinion on a new business idea. It also points out in detail where the model can be improved.



Create your Pimento Map

Where to position Pimento Map?

ebook Pimento Map

Discover the Pimento Map book

To help you during the elaboration of your Pimento Map online, we propose the Pimento Map book: a useful reading that will help you in the steps to accomplish your Pimento Map, and to understand the methodology and the interpretation of the results. This book aims to help the entrepreneur and all business coaches or investors in their startup analyses. This book is available in eBook format on various online shops, and in paper format on demand.

Buy the Pimento Map Book

The Pimento Map product offer

website pimento map

The website

The online tool Pimento Map allows you to compare your business model to endogenous and exogenous factors that influence the development of a business: customers, competition, recurring revenue, etc.. By completing the 18 questions of the five circles of your Pimento Map, you’ll instantly see the strengths and weaknesses of the project you are working on.

book pimento map

The book

The Pimento Map book is aimed at entrepreneurs and any professional entrepreneurial coach or investor. It complements the online tool giving you the information and resources needed to achieve the best assessment of your business plan. It will offer you a comprehensive and detailed understanding of the methodology.

pimento map academy

The academy

The Academy is a service created by Pimento Map. It aims to train and certify the methodology towards major players in the promotion of entrepreneurship ie. consultants, analysts, coaches, trainers, business angels or investors. Because an entrepreneur is sometimes difficult to assess, the Pimento Map Academy gives the best chance of success for entrepreneurs in their professional goals.

What our users say

“Pimento Map is a tool that my entrepreneurship students really love. It allows them to make sure they have covered every aspect of their project. The graphs it generates give very real feedback on the improvements that are needed.” 

—Olivier Witmeur - Solvay Brussels School of Economics and Management - Université Libre de Bruxelles

“We quickly adopted the Pimento Map when evaluating project files. On one hand, this method gives us more insight into some of the elements used in decision-making, and on the other hand it helps us to draft very clear summaries of our due diligence dossiers.”

—Christian Castelain - Internet Attitude

“Pimento Map makes you grasp and understand the strengths and weaknesses of your business model, both short and long term. The strong visualization enables quick yet thorough analysis and makes it easy to use for anyone, regardless what stage the business is in.”

—Karen Boers - Startups.be

The Pimento Map co-founders

Cedric Donck

is an experienced entrepreneur who has launched various start-ups in the Internet and communications sector. He has also sold some of these start-ups to major international communication groups, such as Omnicom and WPP. Since 2012, he has been a professional Business Angel and has invested in a dozen Internet-based companies in Brussels, Paris and Madagascar. He also founded the NGO’s NewcoPark and Adanso, which are active in promoting entrepreneurship in Africa. Furthermore, he is also a visiting professor at the University Libre in Brussels and the ISCAM, where he lectures on the entrepreneurship and financing of SME’s.

Béatrice de Mahieu

is a Belgian entrepreneur and strategy consultant. Throughout her career, she has had the opportunity to participate in the development and growth strategy of major telecommunication and media companies. After several years at Microsoft, she decided to focus her career on coaching and mentoring start-ups in their investment, growth and strategy, and also joined one of the major investment partners and funds in Belgium as an investment expert and member of the board .

Pierre-Alexandre Losson

is a Technical Angel. His considerable experience as a technology business manager has prepared him to audit, advise and accompany technical staff from the companies he has invested in. During his previous work experience, he coached some major media groups in the evolution of their business model. Nowadays, the opportunities offered by Information and Data Technology – “Big Data” – are at the heart of his investment strategies.

Pimento Map Newsletter