Evaluate your Business Plan for free

Pimento Map is an online tool to evaluate the maturity of your business plan. 

Pimento Map

Evaluate the strengths and weaknesses of your Business Plan

Created by the Virtuology Academy team, based on in-depth research on hundreds of businesses, the Pimento Map methodology is a fast, easy and accurate way to evaluate the chances of success of your business model. It gives the opportunity to entrepreneurs, business angels or venture capital firms to build an objective opinion on a new business idea. It also points out in detail where the model can be improved.

Create your Pimento Map

Where to position Pimento Map?

Where to position Pimento Map

Pimento Map Book

Discover the Pimento Map book

To help you during the elaboration of your Pimento Map online, we propose the Pimento Map book: a useful reading that will help you in the steps to accomplish your Pimento Map, and to understand the methodology and the interpretation of the results. This book aims to help the entrepreneur and all business coaches or investors in their startup analyses. This book is available in eBook format on various online shops, and in paper format on demand.

Why our customers love us

I think being a coach in the startup world is about having the right reflexes based on a methodology. Following Pimento Map coaching session is being a part of a validated and used methodology and creates added value to the startup coach.Baudouin de Troostembergh, CEO and Founder at Startup FactoryPimento Map program participant
“Pimento Map makes you grasp and understand the strengths and weaknesses of your business model, both short and long term. The strong visualization enables quick yet thorough analysis and makes it easy to use for anyone, regardless what stage the business is in.”Karen Boers, Co-founder & Managing Director @ Startups.bePimento Map program participant
Easy and clear, step by step understanding of those business challenges you as an entrepreneur should be aware of, together with the proper context.Lawrence Landeloos, Senior ConsultantPimento Map program participant
UNIZOBNP ParibasStart it @kbc

The Pimento Map co-founders

Cedric Donck

Speaker Cedric Donck

Co-founder and Dean

is an experienced entrepreneur who has launched various start-ups in the Internet and communications sector. He has also sold some of these start-ups to major international communication groups, such as Omnicom and WPP. Since 2012, he has been a professional Business Angel and has invested in a dozen Internet-based companies in Brussels, Paris and Madagascar. He also founded the NGO’s NewcoPark and Adanso, which are active in promoting entrepreneurship in Africa. Furthermore, he is also a visiting professor at the University Libre in Brussels and the ISCAM, where he lectures on the entrepreneurship and financing of SME’s.

Béatrice de Mahieu

Speaker Béatrice de Mahieu

Co-founder and C.E.O.

is a Belgian entrepreneur and strategy consultant. Throughout her career, she has had the opportunity to participate in the development and growth strategy of major telecommunication and media companies. After several years at Microsoft, she decided to focus her career on coaching and mentoring start-ups in their investment, growth and strategy, and also joined one of the major investment partners and funds in Belgium as an investment expert and member of the board.

Pierre-Alexandre Losson

Speaker Pierre-Alexandre Losson

Co-founder and C.T.O.

is a Technical Angel. His considerable experience as a technology business manager has prepared him to audit, advise and accompany technical staff from the companies he has invested in. During his previous work experience, he coached some major media groups in the evolution of their business model. Nowadays, the opportunities offered by Information and Data Technology – “Big Data” – are at the heart of his investment strategies.