Evaluate your Business Plan for free

Pimento Map is an online tool to evaluate the maturity of your business plan. 

Pimento Map

Evaluate the strengths and weaknesses of your Business Plan

Created by the Virtuology Academy team, based on in-depth research on hundreds of businesses, the Pimento Map methodology is a fast, easy and accurate way to evaluate the chances of success of your business model. It gives the opportunity to entrepreneurs, business angels or venture capital firms to build an objective opinion on a new business idea. It also points out in detail where the model can be improved.

Create your Pimento Map

Where to position Pimento Map?

Where to position Pimento Map

Pimento Map Book

Discover the Pimento Map book

To help you during the elaboration of your Pimento Map online, we propose the Pimento Map book: a useful reading that will help you in the steps to accomplish your Pimento Map, and to understand the methodology and the interpretation of the results. This book aims to help the entrepreneur and all business coaches or investors in their startup analyses. This book is available in eBook format on various online shops, and in paper format on demand.

Why our customers love us

“Pimento Map makes you grasp and understand the strengths and weaknesses of your business model, both short and long term. The strong visualization enables quick yet thorough analysis and makes it easy to use for anyone, regardless what stage the business is in.”Karen Boers, Co-founder & Managing Director @ Startups.bePimento Map program participant
The workshop is very focused, tangible and uses great case studies. This is a very accurate and intuitive method to evaluate and improve any business and product.Baldwin Berges, Founder at BD-Insider.comPimento Map program participant
“Pimento Map is a tool that my entrepreneurship students really love. It allows them to make sure they have covered every aspect of their project. The graphs it generates give very real feedback on the improvements that are needed.” Olivier Witmeur, Solvay Brussels School of Economics and Management - Université Libre de Bruxelles – Pimento Map program participant
UNIZOStart it @kbcBNP Paribas