Evaluate your Business Plan for free

Pimento Map is an online tool to evaluate the maturity of your business plan. 

Pimento Map

Evaluate the strengths and weaknesses of your Business Plan

Created by the Virtuology Academy team, based on in-depth research on hundreds of businesses, the Pimento Map methodology is a fast, easy and accurate way to evaluate the chances of success of your business model. It gives the opportunity to entrepreneurs, business angels or venture capital firms to build an objective opinion on a new business idea. It also points out in detail where the model can be improved.

Create your Pimento Map

Where to position Pimento Map?

Where to position Pimento Map

Pimento Map Book

Discover the Pimento Map book

To help you during the elaboration of your Pimento Map online, we propose the Pimento Map book: a useful reading that will help you in the steps to accomplish your Pimento Map, and to understand the methodology and the interpretation of the results. This book aims to help the entrepreneur and all business coaches or investors in their startup analyses. This book is available in eBook format on various online shops, and in paper format on demand.

Why our customers love us

A clear, pragmatic and objective way to handle assessment of business plans? Highly useful training!Maxime Favier, Founder at THEPHOTOACADEMY.comPimento Map program participant
Easy and clear, step by step understanding of those business challenges you as an entrepreneur should be aware of, together with the proper context.Lawrence Landeloos, Senior ConsultantPimento Map program participant
Great technique, well explained by Cedric. Pimento Map should be a must for all starting companies.Kris Beterams, Smart Hub Manager IndustrialPimento Map program participant
UNIZOStart it @kbcBNP Paribas